In light of its potential price increase, who could be the next Xiaomi? - Android Authority
In light of its potential price increase, who could be the next Xiaomi? Android AuthorityXiaomi is arguably the budget smartphone king right now, but the company confirmed that it could potentially hike the price of its smartphones in the near future.
Genius Mar 27, 2019 01:00 83 0
It seems inevitable that a smartphone darling slowly creeps up its prices over time, as it makes a name for itself and attempts to turn a tidy profit. This happened to , as it hiked its pricing from the days and never looked back, and is another OEM that sought to adopt this strategy.
It now looks like the same thing could potentially happen to , as its CEO recently said the company in the near future. This is far from a guarantee of a price hike across its portfolio, but it does make us wonder who could step in to fill the budget kingpin void. The first company that comes to mind is .
Realme’s rapid rise revealed
The former Oppo-owned sub-brand made a massive splash in India in the past year, as its delivered great specs for a ~$110 starting price. The company then swiftly followed up with products like the series, the , and the selfie-focused . Best of all, these devices all have starting prices of ~$200 or lower.
With the new purportedly selling over 311,000 units in the country in several flash sales this month, it certainly looks like the brand can push its market-share even higher.
Realme has also been accelerating its offline strategy, with a goal of offering offline sales in 150 Indian cities by the end of the year. It’s a particularly shrewd move, especially after Xiaomi found out the that offline is key to delivering rapid growth in some markets.
One significant, upcoming challenge for Realme will be expansion outside India. Xiaomi has been making a concerted effort to expand in recent years, targeting Europe and the rest of Asia in particular. This move has already paid dividends in Europe, as reports that the brand was number four in the region for Q4 2018.
Realme has confirmed plans to expand in the South East Asian region, as well as to the Middle East and Africa. But the company can’t risk a token effort if it truly wants to steal Xiaomi’s thunder. Whether it’s navigating tricky customs and local manufacturing situations or delivering products on time, the industry is filled with examples of expansion gone wrong.
Who else could take the throne?
Realme isn’t the only brand in with a shout of stealing Xiaomi’s crown, as HMD Global’s line has also been making waves. Sure, its best wares like the aren’t the cheapest mid-range devices globally, but they certainly demonstrate that HMD can duke it out with Chinese OEMs. Its phones also stand out thanks to timely updates and stock Android support — real rarities in the Android world.
Competition for Xiaomi’s crown could very well come from within the Chinese manufacturer too, thanks to sub-brands and . Between the ultra-competitive mid-range price of the and the ‘s flagship power, you can’t rule out that Xiaomi is actually the new Xiaomi.
Who do you think is best-positioned to deliver great budget smartphones?
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